About
Small on purpose.
You will not be handed to a junior after the sales call. The people who sell you the work are the people who do it, and the research is done by whoever will present it.
We help companies build a go-to-market motion for markets they haven’t sold in before.
A company under board pressure to show international revenue usually has three options. Hire a senior in-market salesperson at $200k before knowing whether the market works. Run the domestic playbook abroad and watch it underperform for a year. Or engage a large consultancy at six figures.
The middle option is thin, because the people qualified to fill it are usually employed inside companies in those markets. That gap is what this practice exists to sit in.
Why us
Four things, and the honest limits of each.
We've operated, not just advised
Marketing at Jumia across e-commerce and food delivery at genuine scale. Sales and marketing at a fintech. Carrying a number rather than presenting a deck about one changes what you notice when you look at someone else's pipeline.
We do primary research
Most consultants build your ICP from your own assumptions in a workshop, then hand it back as a finding. We interview buyers instead. Doctoral research training is why that step doesn't get skipped when the timeline tightens.
We reach markets others can't
Casablanca, working EU hours, with English, French and Arabic. That means Europe, North Africa and the GCC are places we interview buyers directly rather than commission research about. A consultant at your headquarters cannot do this, and neither can your team.
We hand over something executable
Every engagement ends with assets your team can open and use — a sequence to send, a plan with owners against it. Strategy documents get filed. That's not a knock on strategy; it's an observation about what happens to documents.
What we won't do
We won't promise you a pipeline number. Pipeline depends on your product, your team, and your follow-up. We're accountable for the rigour of the work and the quality of the deliverables — not for things outside our control. Anyone guaranteeing you SQLs is selling you something.
We won't run your campaigns. We design the motion and build version one. Your team owns it from there. That boundary is the point — the alternative is a dependency that serves neither side.
We won't tell you a market is the answer if it isn't. A meaningful share of readiness assessments conclude that now isn't the moment, or that the market on the whiteboard is the wrong one. That answer is worth more than the fee.
Twenty minutes, no pitch.
The fastest way to find out whether any of this applies to you is to say what's actually happening and let us tell you what we think.
Book a discovery call