In progress
Buyer research, run on our own account.
We interview buyers across Europe, North Africa and the GCC continuously — not for a client, and not to a brief. The findings become the reports below, and the evidence base every engagement draws on.
What's coming
The first three, in order.
01 · UK, France, DACH, Benelux and the Nordics
Buying Europe
How buyers in Europe evaluate, procure and reject software from outside the region — and what that means for a company entering it.
02 · Morocco, Egypt, Tunisia and Algeria
Buying North Africa
How buyers in North Africa evaluate, procure and reject software from outside the region — and what that means for a company entering it.
03 · Saudi Arabia, UAE, Qatar, Kuwait, Bahrain and Oman
Buying The GCC
How buyers in The GCC evaluate, procure and reject software from outside the region — and what that means for a company entering it.
These aren’t written yet, and we’d rather say so than publish something thin to fill a page. The research is ongoing; the first report follows once there’s enough in it to be worth your time.
Why publish it at all
Independence is the point
Research commissioned by a client tends to find what the client hoped. Ours is funded by us and published openly, which is the only reason it's worth anything as evidence.
It compounds
Each round of interviews makes the next engagement sharper. A consultancy that starts from zero on every project never accumulates anything.
You can check our work
Reading the research is the cheapest way to judge whether we understand a market before you pay us to advise on it.
Not waiting for a report?
If you're weighing a market right now, the research we already have is applied inside the sprint. Twenty minutes, no pitch.
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